The golf ball is the only piece of equipment we use on every shot we hit and so it’s still a little crazy to me that golf ball compression flies under the radar for most golfers. This vital yet often ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Listen up! If you swing your driver around 85 mph, this applies to you. In our 2025 golf ball test, slow swing speed ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

We’ve all been there, standing in the golf ball aisle at your local golf shop, trying our best to navigate between marketing lingo, clever packaging and of course, cost. It can be rather intimidating, ...

PEBBLE BEACH, Calif. ' For much longer than the rest of the industry, the people at Precept have been wringing their hands about spring-like effect. But not in the way you might expect. For this golf ...