Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here to get it free. The Great GQ Watch Survey is back for the ...

2025 was a big year in the watch industry. But 2025 is in the rearview now, and it’s time to look toward 2026. So, which brands are bound to break out over the next 12 months? I’ve chosen seven below ...

With scope like that, anyone’s list of the 10 greatest Seikos would look different. What we have done below is hopefully clearer: 10 moments, across more than six decades, when Seiko genuinely pushed ...

With the Chinese New Year finally upon us, savvy watch brands in all price categories are unveiling Year of the Horse watches in all their glory.

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This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Did you know we are exactly halfway through this decade? June 2025. I realized ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Since I started it four years ago, the GQ Watch Survey has been my favorite ...

In a cooling market, makers have been putting more emphasis on sponsorships and famous athletic ambassadors, especially in the United States. By Robin Swithinbank Could sports be the tonic that ...