Belgian confectioner Guylian has added to its iconic Sea Shell chocolate range with the launch of an additional variant. Guylian, exhibiting at this year’s ISM confectionery exhibition in Cologne, has ...
Guylian, the Belgium-based chocolate group, is not yet back at full production after the salmonella incident at ingredients supplier Barry Callebaut. Tom Snick, Guylian’s CEO, said the company is ...
Accessibility angles: Guylian widens price positioning strategy in Asia to capture new consumer base
Premium chocolatier brand Guylian has widened its pricing strategy in Asia to include smaller, more affordable packs in order to increase accessibility and target a new consumer base. Guylian has ...
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