Harley-Davidson's first quarter profit dropped significantly, but its new 'Back to the Bricks' strategy aims for growth.

The brand has essentially confirmed the somewhat surprising but very welcome return of an approachable, relatively affordable ...

Harley-Davidson generates revenue from motorcycles, branded merchandise, and financial services for a global customer base.

The legacy Sportster has proved the most-requested model from both riders and dealers Starrs has met since starting as CEO in ...

In the recalled motorcycles, when the oil dipstick is removed while the engine is pressurized, oil may eject, increasing the ...

At its heart, Harley hopes to attract younger riders, a demographic it has struggled to appeal to in many years. The ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

American bike maker Harley-Davidson announced the addition of a third rider to the Bagger World Cup roster, Italian Andrea Iannone.

Who was the big, bearded biker who loved vegetarian recipes and Harley with equal affection? Say hello to Biker Billy, an ...

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown ...