Amsterdam-based global beer brand Heineken has long positioned itself as a premium beer. Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft ...
Having non-alcoholic beer on-tap has its advantages, or so Heineken says. The number one advantage is it allows consumers to have a more authentic experience when having a pint. With the stigma ...
The centre will work on “innovation” for global brands such as Heineken, Desperados, and Amstel. Credit: Yurchenko S/Shutterstock. Heineken is planning to spend €45m ($47.82m) to establish a global ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results