In a breakthrough for Herald Square and Manhattan’s entire leasing scene, TJ Maxx is coming to JEMB Realty’s Herald Towers — the popular discounter’s first new Big Apple store in more than 10 years.

JEMB Realty is forging ahead with its revival of a Midtown shopping corridor, convincing TJ Maxx to sign its first new lease in Manhattan in a decade. The big-box retailer agreed to lease 40,000 ...

Discount retailer TJ Maxx is opening a new 40,000-square-foot store in Herald Towers, its first new store here in a decade. Photo: Courtesy of JEMB Realty TJ Maxx has signed a 40,000-square-foot lease ...

TJ Maxx has taken 40,000 square feet at Herald Towers. From the Boston Business Journal. TJ Maxx is opening a massive New York City location. The unit of Framingham, Mass.-based TJX Companies Inc.