Sports gear giant Puma took seven years to research and launch its proprietary Ignite foam midsole. This polyurethane and ethylene-vinyl acetate (EVA) compound is said to deliver responsive cushioning ...

Usain Bolt has been with one brand his entire career: Puma. These days, Bolt is endorsing the company's Ignite XT training shoes with a new campaign dubbed "What are you training for?" It seems to ...

January is the month of marathons and half marathons. Be it Mumbai, Mysuru, Thanjavuru, Bengaluru, Delhi, Rajkot or Coimbatore, the calendar is full of events that would delight professional runners ...