Business of Apps

Smadex and Anzu bring performance and clickability to intrinsic in-game advertising

Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with Anzu to bring performance-driven, clickable, intrinsic in-game ...
Morningstar

Frameplay and Happydemics Study: In-Game Ads Outperform Traditional Digital on Key Brand Metrics

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- Frameplay, an in-game advertising leader, released research with Happydemics demonstrating in-game advertising's superior performance versus traditional ...
Pocket Gamer.Biz

Anzu and Claritas partner to offer improved attribution metrics for in-game ads

Data-driven marketing firm Claritas has partnered with in-game advertising platform Anzu to offer attribution and measurement metrics for brands. The partnership aims to offer advertisers better ...
TechAnnouncer

Inspiring Digital Ads Examples: From Clickable Campaigns to Creative Content

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...
EarlyGame on MSN

Valve Bans Games With In-Game Ads From Steam

As reported by Gaming on Linux, Valve's Steamwork developer documentation was expanded by a new advertising page. In this new ...