Why should you include influencer outreach in your marketing mix? Because I Love Lucy! Actually I don’t love Lucy or even know anybody named Lucy. I do know that in 1952, 67% of US households watched ...

Phoebe Gates’ Phia faces backlash after leaked Instagram DMs spark debate on influencer deals and startup outreach practices ...

Forbes contributors publish independent expert analyses and insights. I'm a talent manager representing content creators Despite increasing influencer marketing budgets, brands and agencies are still ...

The shift is also visible in recent press conferences, where YouTubers and social media influencers have been given ...