When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

Every business has at least three target audiences: customers, prospects and employees. Likely, there are multiple groups within those broad categories, and in some cases, additional audiences such as ...

Every company has a vision for the success of its brand. Yet far too often that vision is shared only with the customer, overlooking what may be the most important audience – employees. An internal ...

Olga V. Mack is a Vice President at LexisNexis and CEO at Parley Pro, a collaborative and intuitive contract platform. Most people think of branding as external marketing, focusing entirely on ...