An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page.

According to a Google study, full-page pop-ups guiding visitors to a native app turned people away instead. Our team tests, rates, and reviews more than 1,500 products each year to help you make ...

Most mobile web users are all too familiar with the infamous “interstitial” ad that often pops up to promote a website’s native app, but this week Google did them a favor and eliminated its own such ...

Hey, if I dish it out, I have to be able to take it, too. And take it today I have. We’ve put up this ridiculous interstitial ad here on TechCrunch that appears the first time you visit the site. It’s ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google said today it is launching a couple of new types of mobile ad ...

Based on that result, Google decided to kill the interstitial ad completely and even got rid of the banner on later versions of iOS. It hopes others will do the same, but we'd say that some are ...

Google is offering mobile marketers new interstitial ad designs after adding full screen app install and text ads. Marketers can purchase the ads on AdMob via AdWords and through the DoubleClick Ad ...

You're scrolling through your Facebook feed on your phone, and you see an article worth reading. You click the link, but instead of the article you were expecting, a ...

Quentin studied International Business in Paris, Madrid and Colorado (USA) at the European Business School where he obtained his Master 2 degree in Entrepreneurship. He started his media career in ...

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...