In the summer of 2022, Japan launched a business contest to get young people to drink more booze, combatting a declining alcohol industry. The Sake Viva! contest is organized by Japan’s official ...

OKAYA, Japan (AP) — Not long after dawn, Japanese sake brewer Mie Takahashi checks the temperature of the mixture fermenting at her family’s 150-year-old sake brewery, Koten, nestled in the foothills ...

While online wine clubs abound, Tippsy is quietly cultivating a community for a more niche alcohol category that's ready to ...

Japanese-produced whisky, nihonshu (sake), and beer are popular around the world. But one bar in Tokyo has been trying to reintroduce to locals and visitors alike a taste of doburoku, one of the ...

Add Yahoo as a preferred source to see more of our stories on Google. A small cup of doburoku - K321/Shutterstock If you haven't yet experienced the unique joy of sake, now's the time to take a sip.

Japanese sake is the national beverage of Japan, and for good reason! Sake is smooth and packed with flavor. It drinks like wine but is actually created in a brewing process that is much more similar ...

The bottles just can't blend in. Among the wines on the racks, the sake bottles stand out in shades of robin's egg blue, blossom pink and cloudy white. Japanese script sets them further apart. Perhaps ...

Outside of Japan, sake is somewhat of a mystery, with its own terminology, styles and drinking traditions. But the country's recent push to make sake more comprehensible to non-native drinkers is ...

This post originally appeared in the October 7, 2019 edition of The Move, a place for Eater’s editors to reveal their recommendations and pro dining tips — sometimes thoughtful, sometimes weird, but ...

A controversial new Japanese government campaign is urging young people to drink more alcohol to boost the economy. It comes as young Japanese people are turning away from drinking. The government of ...