As technology advances, customers become more demanding. I would even argue that today’s customers are far more demanding than they were just two or three years ago. The more connected we become, the ...

With any journey mapping project, you’ll always end up with a better understanding of your customers, including their thoughts, feelings, behaviors and pain points. However, the process of journey ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna and two ...

The customer journey mapping software market demonstrated strong growth momentum with a valuation of USD 1.2 billion in 2024, reflecting rising enterprise investments in customer experience ...

Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer. Customer experience design’s goal is providing consumers with the ...

A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

With a customer journey map handy, your marketing team can identify opportunities to deliver relevant content to each of your customers. They can map content so each user interacting with your brand ...

To untangle these questions, marketers took a step back and broadened their view of the entire customer engagement. By understanding the different phases through which a given customer type would ...