Lego has unveiled Smart Play, a new interactive game tool. It adds Smart Bricks, Tags, and Minifigures with sensors and speakers. The tool is launching officially with Star Wars set in March. Lego has ...
The Lego Group has unveiled new SMART Play bricks, tags, and minifigures that add interactive sound effects to creations. This new technology uses a custom-made chip smaller than a standard Lego stud ...
Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...
One of the most anticipated toy reveals of early 2026 is here: LEGO and Pokémon have officially launched pre-orders for the first wave of LEGO Pokémon sets, and one standout build is the LEGO Pikachu ...
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