I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
Perhaps LEGO's most infamous failure, Galidor was launched during a financial crisis as LEGO desperately tried to compete with other toymakers. This action figure line barely resembled traditional ...