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'Lego Smart Play' offers incredible value in addition to innovative fun, shares the Lego Group

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

'People love the unexpected' — Disney on why the Star Wars world is the perfect launchpad for Lego Smart Play

For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...