As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

You’re going to want to pay attention to this one. Every once in a while, social media serves up a new concept that completely shakes up the way we view something. That recently happened in the beauty ...

If you’re on the fashion corner of TikTok, you might remember the color analysis trend that dominated the FYP in early 2023. Every content creator and their mother signed up for color consultations, ...

If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...