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The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

Add Yahoo as a preferred source to see more of our stories on Google. "Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Cereal was my go-to breakfast ...

Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive ...

If low-carb cereal doesn't sound gift-worthy to you, odds are you haven't heard of Magic Spoon cereal. Well, it's about time: The brand's first-ever holiday flavor just hit the site as part of a ...

When it comes to shopping in a pandemic, turns out the two things people crave are comfort and convenience. It’s why Amazon sales are projected to see a year-over-year sales jump of nearly 22% in the ...

Entrepreneurs Greg Sewitz and Gabi Lewis are putting a nutritious, keto-friendly spin on your favorite childhood breakfast-in-a-bowl. The two friends are the creators of Magic Spoon, a product that ...

When four boxes of a new product called Magic Spoon arrived at my door last month, I remembered the last time I purchased cereal in bulk — it was the Costco supply of Fiber One I brought to college, ...

Gabi Lewis and Greg Sewitz grew up scarfing down bowls of sugary cereal watching Saturday morning cartoons (Recess and Rugrats, respectively). In an effort to capture that nostalgia, minus the risks ...

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. Entrepreneurs Gabi Lewis and Greg Sewitz were once very into crickets. So into them, in ...