(Ad) Digital marketing has become so popular in the last few years that it's now a necessity for nearly any business to survive. But that popularity also means it's harder than ever to stand out - all ...

The following is the fifth in a bi-monthly series in which marketing expert Jim Joseph will show entrepreneurs on a small-business budget how to apply marketing strategies used by big brands. They say ...

Opinions expressed by Entrepreneur contributors are their own. Competitive analysis is an analysis of who your potential competitors are, what marketing activities they do and what results their ...

Bought tools deliver diminishing returns as adoption spreads. Early adopters gain an edge. Late adopters catch up to parity.

KALAMAZOO, Mich.—Two teams of digital marketing students from Western Michigan University took second and third place among 217 undergraduate student teams from across the world in the Digital ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...

“Eavesdropping is rude,” they say. “It’s not eavesdropping – it’s research and it’s awesome!” I yell back, because I yell when I get excited. Okay, so listening to your coworker’s private conversation ...

One of the best ways to beat your rivals is to look at what they're doing and improve on it. It's not always easy to figure out what your competitors are up to, though. Where do you begin your search?