Last week, President Donald Trump advised Americans that his trade war could result in children’s dolls costing “a couple bucks more.” That, at least, seems to have come to fruition. Mattel, the toy ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...

After reporting financial results that disappointed investors, Mattel is leaning into digital gaming and entertainment strategies.

If you need any toys for the holidays, now might be the best time to shop. Mattel, the giant behind beloved brands like Barbie, Hot Wheels, Fisher-Price, American Girl and many more, announced during ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children. It ...

Mattel has launched its own NFT marketplace on its direct-to-consumer platform Mattel Creations, with series four of the Hot Wheels NFT Garage set to be its first offering.

Mattel's revenue has declined over the last decade, as the demand for toys softens as technology is embraced. There are multiple avenues for improving growth, although it remains materially uncertain ...

Every time Lucia publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...