When the Hasselblad X1D (or the Hasselblad X1D 50C, to give its full name) arrived in 2016, it was a genuine game changer. I know, I know, that's an incredibly overused phrase – but here it was ...

Add Yahoo as a preferred source to see more of our stories on Google. Fujifilm GF lens roadmap The big surprise of yesterday's Fujifilm X-Summit in Stockholm was, in time honored tradition, left until ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Add Yahoo as a preferred source to see more of our stories on Google. Leica S4 mockup. Earlier in the year, we reported that the Leica S3 reached the end of its lifecycle and, inevitably, rumors have ...

Photography equipment manufacturer Fujifilm is hosting its X Summit SYDNEY event on May 16th, and they’ve got some exciting announcements planned. The star of the show will undoubtedly be the new ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

Way back in 2014, Phase One teamed up with Alpa to create a truly, uh, unique “medium format mirrorless camera system” that was as weird as it was cool. I was fascinated by it. Since then, the company ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

Fujifilm has unveiled one of the wilder cameras I've seen in awhile, the 102MP medium-format GFX100RF compact camera. Yes, you read that right — this is a carrying-around street camera with a massive ...

The GFX100RF has 102 megapixels and is smaller and lighter than any other camera with interchangeable lenses. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for ...