Help your customers get better direct mail results with good messaging. Too many times customers are quick to try something while not thinking it all the way through. Just as the designer took time to ...

Apple’s messaging app carries a host of useful features, and I’ve pulled together nine tips you may not have seen until now. You can share and/or send your current location from within Messages: Tap ...

Product messaging can make or break your marketing efforts. You can reach all the right people, at the right time, but if your messaging doesn’t resonate with them, your efforts will have a negative ...

No matter the focus of your business, one thing is for certain: Its messaging stands to benefit from more empathy. For businesses big and small, how customers perceive your brand often depends heavily ...

Q: Why do my Android videos look horrible when I text them to my wife’s iPhone? A: For many years, texting between Android and iPhone users has been challenging because of the proprietary messaging ...

As companies review their IT infrastructure for opportunities to centralize services and consolidate IT resources to control — or cut — costs, a few realities about messaging systems emerge. They’re ...

Appointments are the lifeblood of many businesses, and it’s clear that texting can help you set and keep more of them. Texting may also help you save time and overhead. Consumers are not answering ...

Liking or reacting to a message is an easy way to acknowledge a text. Thankfully, it is also very straightforward to like text messages on your favorite budget Android phone. It is one of the many ...