Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Created with AI assistance. Quality assured by Metro editors. You might recognise him as the brooding teenager in the new John Lewis Christmas advert – but he’s also in a new Netflix show that’s ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported tier. The streaming giant said Wednesday it now reaches more than 190 ...