The 59FIFTY isn't just a hat; it's a cultural staple that just turned 30, and New Era is marking the milestone with a fresh wave of designs that blend heritage with modern aesthetics. Meanwhile, Hat ...

BUFFALO, New York, April 29, 2026 /PRNewswire/ -- Every year on May 9, New Era's game-changing 59FIFTY ® fitted cap silhouette is honored for its cultural influence, generational relevance and storied ...

Celebrating the 70th anniversary of its signature cap, New Era has unveiled The 59FIFTY Story, a documentary charting the famed silhouette’s journey from standardized baseball uniform to cultural ...

BUFFALO, N.Y. — If you're a cap person, you recognize the silhouette. Fitted, flat brim, with a shiny gold sticker. In honor of Tuesday's date, 5/9, Buffalo-based New Era Cap is celebrating the ...

BUFFALO, N.Y. (WIVB) — New Era made its first fitted baseball cap in the early 1930s. In 1954, the cap was redesigned to be more of a uniform piece for the sport. Now, 69 years later, they are ...

Anniversary collaboration: New Era teams with Spike Lee for a seven-cap Yankees collection marking 30 years since his red cap reshaped sportswear culture. Daily release strategy: Six navy caps ...

New Era is celebrating its annual 59FIFTY Day on May 9 with a limited-edition, seven-cap collection created alongside legendary filmmaker and cultural visionary Spike Lee The drop honors the 30th ...