In a monumental shift in its product release timeline, the equipment giant has announced an immediate move to a biennial ...

Learn why TaylorMade believes longer product cycles could benefit golfers, fitters and future innovation.

TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and ...

The switch to a two-year launch cadence for its woods lineup likely will mark the first year since 2001 that the company has ...

It may only be November, but 2026 gear from major OEMs is likely to hit the bags of top pros around the world this week. On Monday, (presumably) new 2026 drivers from TaylorMade and Ping hit the ...

TaylorMade is ready to change course on its traditional woods product cycle and move to a whole new product cadence.

WHAT YOU NEED TO KNOW: The new TaylorMade Qi4D family of drivers (Qi4D, Qi4D Max, Qi4D Max Lite, Qi4D LS) aim to manage the complicated challenges of faster ball speed mixed with forgiveness and ...

Scottie Scheffler makes his first competitive start since the Ryder Cup at this week's Hero World Challenge, and he will be doing so with some new clubs in the bag. As we saw at the Abu Dhabi HSBC ...

TaylorMade's Qi4D driver will be extended for a two-year product cycle and the company will move to a two-year product ...

TaylorMade's flagship driver for 2027 won't be new. It's the same Qi4D you can buy right now. Here's why a two-year cycle is ...