Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...

Medicine has advanced tremendously in the last 50 years. I mean we’ve come up with antibiotics and image scanning and angioplasty, so why is it we haven’t been able to come up with a bill that doesn’t ...

I've expressed concern before that ONC paints a Pollyanna portrait of its success. So I found its recent issue brief on health IT and patient safety refreshing. Yes, it's a very rosy picture on how ...

Digital communication provides additional channels for patients to stay connected with medical providers between ...

Please provide your email address to receive an email when new articles are posted on . Novel targeted therapies have become standard treatment for chronic lymphocytic leukemia due to their ability to ...

At this year’s Fierce Pharma Week, the panel “From Awareness to Action: Building Connected Patient Ecosystems that Deliver Education, Access, and Outcomes” highlighted a key tension in the industry: ...