One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a century.
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When does a company outgrow its biggest brand?
PepsiCo is in the news with multiple recent brand evolutions: first, refreshing the Lay’s brand, and then the overarching PepsiCo corporate brand identity. Both moves signal an effort to emphasise ...
In a world drowning in digital advertising, Pepsi chose a refreshingly analogue approach to launch its new logo in Sri Lanka: a vibrant nationwide street art campaign. Following the global rollout of ...
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PepsiCo opens first Lay’s-branded restaurant in Spain
Pilla Tortilla Madrid rolls out in two formats: a bar-restaurant with dine-in, delivery and takeaway; and a takeaway-only concept.
In what the brand describes “a first for legacy colas,” it announced the release of Pepsi Prebiotic Cola on Tuesday, Feb. 17.
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