What can't MAC Cosmetics do? After launching a string of high-profile collaborations with the likes of Caitlyn Jenner, Zac Posen, and Charlotte Olympia, the company is tapping into a major fan market ...
Not long after Rihanna debuted Fenty Beauty and its whopping assortment of 40 foundation shades, it became clear prioritizing diversity wasn’t just good for shoppers—it was good for business. Shades ...
While current makeup trends have skewed more dewy than matte, the best powder foundations still have a place in everyday makeup routines thanks to their fail-proof application—just pat on, and go!
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