Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the last several years, we’ve heard a refrain among business development teams at clean ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

I’ve been in digital marketing since the early 2000s, and a lot has changed since then. Social media platforms have come and gone, hashtags are here to stay and strategies that worked a few years ago ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...