Launching a product doesn’t have to feel like blindly solving a Rubik’s cube — the right product launch template will help you map out your strategy, high-level goals, in-the-weeds details, and all ...

Historically start-ups were terrified of anyone outside their immediate organization learning the secrets of their innovations for fear they’d be copied. Those days are gone. Start-ups and even some ...

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

What's the role of the marketing department as a pharma product moves through the process of development up to launch? That was a major topic during a recent Beghou Consulting webinar. As pharma ...

As Creative Head for Jaguar Land Rover Experiential, Lisa creatively directs and manages the 3D creative team responsible for delivering all Jaguar and Land Rover events and experiences globally.

As the global security market heads toward record growth, companies eyeing product launches must prioritize reputation management, or risk losing credibility before they gain market traction. Every ...

Marketing can’t be an afterthought when it comes to launching a new game successfully. If you want your game to make any kind of splash once it hits digital storefronts, you need a promotional plan ...