The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...

Understanding why businesses and advertisers buy high-quality traffic is essential in learning why ads work the way they do.

Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat metastatic melanoma and lung cancer.

Building on the initial launch of its “Out of Phone” advertising program, TikTok is introducing new partners to the multi-screen ad experience across billboards, in-store displays, cinema promos and ...

Faire, the online marketplace created to connect wholesale vendors with small retailers, is now offering brands a way to boost sales and customer acquisition with paid promoted listings. The program, ...

RICHMOND, Va. — GRTC is launching a new advertising program to help keep bus fares free for Richmond riders until at least fiscal year 2026. Since 2020, bus riders have enjoyed fare-free public ...

Giving Pet-Focused Brands Direct Access to Dog-Owning Households DOGTV, the world’s first and only television network scientifically designed for dogs, today announced the launch of its new freemium ...