Weeks after splitting from Nike last January, Tiger Woods revealed a new brand named Sun Day Red. Promising to "bring a new and elevated standard to performance wear and luxury lifestyle fashion," ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...