Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Kids are making "friendship" bracelets from tiny multi-colored rubber bands. Stores can't keep the supplies in stock. (Sue Gleiter, PennLive.com) For a Monday evening the A.C. Moore craft store in ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

NEW YORK (CBSNewYork) - A popular new fad has been rubber banned. A school on the Upper West Side has banned Rainbow Loom, the colorful make-them-yourself rubber band bracelets, because they are ...

Elementary and middle schools in the Pittsburgh area are flooded with a new toy. Girls and boys are spending hours creating bracelets and other things with the Rainbow Loom."It's a phenomenon,” said ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...