Mountain Dew's newest family member — Mountain Dew Ice — was created as an answer to Sprite. But unlike Sprite, Ice contains caffeine. My boyfriend brought a case home the other day for us to try, but ...

Sprite Ice has rolled out a new branding campaign targeting the 'instant generation' — the 16- to 24-year-old student demographic. "(One key challenge for us) is that fighting for attention from ...

Whenever a new product is introduced, checking out Twitter reactions is your best bet to find out how people are really feeling about it. The latest beverage under review is a new flavor from Mountain ...

Coca-Cola is planning to launch a mint-flavoured version of its Sprite brand called Sprite Ice. The drink is planned for the Canadian and Belgian markets later this month, however if it is successful ...