The Japanese brand is out to reclaim the low-cost crown with an update that's softer and smarter than ever before.

Let’s get this out of the way: Urethane is the benchmark when it comes to premium golf ball performance, especially in the spin department. But that doesn’t mean non-urethane balls are automatically ...

WHAT YOU NEED TO KNOW: Srixon’s ninth generation Z-Star golf ball hasn’t even hit retail shelves and already it owns a record. Hideki Matsuyama used the 2025 Z-Star XV model to break the PGA Tour’s 72 ...

When it comes to producing a golf ball, usually the goals are to make it faster off the tee and spin more around the greens. But often overlooked is how durable a golf ball is and how many rounds it ...