Walking through a grocery store can feel straightforward, but much of what appears simple is carefully engineered. Packaging, ...

Grocery-store brands once carried a stigma. With no-frills white packaging that telegraphed bargain basement and low quality, they were a last resort for those on tight budgets. Today, they are the ...

NEW YORK — Walmart is launching the U.S. retailer’s biggest store-label food brand in 20 years in terms of the breadth of items, seeking to appeal to younger customers who are not loyal to grocery ...

NEW YORK (AP) — Walmart is launching the U.S. retailer's biggest store-label food brand in 20 years in terms of the breadth of items, seeking to appeal to younger customers who are not loyal to ...

(CBS News) Ever wondered if that store brand -- often priced several cents or even dollars less than other brands -- tastes just as good as the national labels? Consumer Reports did -- and found that ...

NEW YORK (AP) — Walmart is launching the U.S. retailer’s biggest store-label food brand in 20 years in terms of the breadth of items, seeking to appeal to younger customers who are not loyal to ...

From 1997 to 2005, the sales of private label brands grew at double the rate of national brands, according to a 2008 report by the global business advisory firm AlixPartners. Private label products ...

When The Washington Post ran a blind taste test last year to find the best bottled marinara sauce, the winner was Rao’s Homemade, the gourmet brand, at $10.59 a bottle. The big surprise, though, was ...

Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want ...