Explore the sunk cost dilemma, a key financial concept impacting decisions on investing in failing projects. Learn how to manage it with real-world examples and insights.

Sunk costs are unrecoverable and should not influence future spending decisions. Not all fixed costs are sunk; some can be recouped, like equipment resale. Sunk costs can result from both everyday ...

As some Republicans express buyer's remorse about Donald Trump's selection of J.D. Vance as the “worst choice” for vice president and Joe Biden ditches his stubbornness about staying in the 2024 ...

Joe Biden’s self-inflicted electoral crisis is a classic case study in the “sunk cost fallacy.” As Vice President Kamala Harris and party leaders pour resources into the president’s flailing campaign, ...

People tend to misunderstand the “sunk cost fallacy.” A firm invests in learning about a takeover target, and then hesitates to abandon the bidding or the search because it has sunk costs in this ...

Sales is all about the art of closing the deal. Behind the curtain, that means a lot of patience, persuasion and persistence. But what if that determination hurts more than it helps? Today’s economic ...

Do you have a suit or dress in the closet that you haven't worn for years but are reluctant to get rid of? Maybe you say, “I can’t throw that away because I paid good money for it?” Or you have ...

Recently, Horowitz visited a large lighting store in the Indianapolis area. The front of the showroom featured sleek, modern fixtures, but tucked away in the back was a section filled with older, ...

The 990-foot SS United States served as a geographical marker of sorts on the Delaware River waterfront in South Philadelphia for almost 30 years. That is slated to change when the vessel is towed to ...

As brands navigate today’s shifting retail landscape, returns recommerce is becoming an essential strategy to unlock accessible price points, foster customer loyalty and stay agile. Returns recommerce ...