For many, a brand is synonymous with a logo. Consumers identify McDonald’s with its iconic golden “M” and think Big Mac and fries. Likewise, Apple’s logo is recognized internationally, carrying with ...

A logo can make people fall in love with a brand, make a company stand out from its competition, and make a company rich–in more ways than one, it turns out. According to the Paradise Papers–a trove ...

Nike had the Stripe before anyone was calling it the Swoosh. And the Swoosh, with its classic startup tale of formation, served more as a roadmap for shoe designers than a hard and fast rule. As we ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe ...

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