I’ve stopped wearing merino base layers. The change wasn’t deliberate, sudden, or driven by a deep concern for the wellbeing of rare sheep. Instead, it happened naturally over time, because the latest ...

The Woolmark Company’s new environmentally focused global brand initiative, “Wear Wool, Not Fossil Fuel,” aims to educate people about the hidden impact of synthetic fibers on the environment and how ...

I've hiked hundreds of miles in Merino socks and I'm a huge fan, but this super soft wool isn't always necessarily the best ...

News flash: It’s winter, aka cold o’clock, and if you like to play in the mountains (like me), chances are you’re bundling up more than usual. A tried-and-true strategy for layering typically involves ...

As winter sets in, many of us are turning to our cosy jumpers, snug base layers and anything else that can take the bite out ...

Hiking socks are often overlooked in favor of more exciting purchases like new hiking boots or the latest backpacking backpacks, but we can’t overstate the importance of choosing the best hiking socks ...

The Woolmark Company has launched an anti-synthetic fiber campaign to raise awareness of the use of fossil fuels in textiles and promote wool as a natural, renewable alternative. The adverts will go ...