Discover how the Coca-Cola logo has stood the test of time.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

The Save the Tab Committee is dedicated to reviving Coca-Cola’s discontinued diet soda SaveTaBSoda Tab Soda fans have formed the Save Tab Soda Committee to campaign for Tab’s nostalgic return The ...

Jenny Boyter’s stash is dwindling. The Buckhead resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: The Coca-Cola ...

Jenny Boyter’s stash is dwindling. The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...