Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Target shoppers say the store’s new holiday ad campaign is appealing to its target demographic, and they’re here for it. This November, the company dropped a “sleigh-ful” of new ads in which Santa ...