For a while in the late 1990s and early 2000s, “Teletubbies” was one of the most dominant pre-school properties, ruling the global airwaves and overwhelming parents with merchandising options. Now, ...
DHX Brands is rolling out Tubby Playdate, a U.K. campaign spanning digital media, editorial and influencer marketing, to coincide with ten new Teletubbies episodes set for CBeebies in June. The new ...
Moves to shift the BBC’s output of children’s programming from mainstream channels such as BBC1 and BBC2to audience specific brands such as CBBC and CBeebies have been criticised for ‘ghettoising’ ...
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