"The Hidden Power of Everyday Influence" research report reframes how leaders, organizations, and communities think about impact. While 65% say social media hinders influence, research reveals true ...
Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...
Scrolling through perfectly curated Instagram feeds and polished TikTok videos makes influencer life look like an endless vacation funded by brand partnerships and free products. The reality behind ...
If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking ...
Fashion Times on MSN
Who really sets the trends now? Examining fashion influencer impact and social media style
Are fashion influencers still driving style decisions? A closer look at fashion influencer impact, evolving social media style, and modern trend authority.
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