We discuss the findings from our 2006 article in Psychological Science on the testing effect and describe how the project arose. The testing effect (or retrieval-practice effect) was first reported in ...

Let’s see how well you know these familiar icons from Western popular culture: Does the Monopoly man sport a monocle? Does Curious George have a tail? Does the Fruit of the Loom logo feature a ...

Have you ever noticed how a spilled cup of coffee leaves behind a telltale brown ring? While those stains might be annoying, the science behind them, known as the coffee ring effect, has sparked ...