Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...