TUDOR has entered into a partnership with the Japan Sumo Association, making the Swiss watchmaker a key part of the historic Japanese sport.

The partnership no one predicted somehow feels natural for Tudor, even if it sparks connections with another brand in some watch circles.

Ever since its registration in 1926—and certainly since its watchmaking activities began in earnest in 1946—Tudor has lived somewhat in the shadow of its sister company, Rolex. However, ever since the ...

Tudor launched six new watches at Watches and Wonders 2026, and having spent time with all, here’s my verdict of them all. It’s a safe, sensible and commercial collection from Tudor – and that’s no ...