UGC, short for user-generated content, has boomed as a form of advertising on social media — with TikTok driving its rise. "The growth of TikTok really showcased the value of UGC from a payment ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

Roblox’s UGC marketplace is undergoing big changes, with new fees, Premium requirements, and evolving monetization strategies reshaping how creators work. The platform is also expanding safety ...

At the time of writing this article, the hashtag #UGCCreator has amassed over 600 million views on TikTok and is growing. But what is a UGC creator? It's where content creators get paid by a brand for ...

Fortnite user-generated content developer Creators Corp has received a $2 million investment from new venture fund Lumina. As reported by GamesBeat, Creators Corp will use the funding to expand its ...

Roblox’s UGC program is giving creators more ways to design, sell, and monetize their work. With accessible publishing, AI-assisted tools, and a growing marketplace, projects move from concept to sale ...

Dorian has created a gaming platform where mostly women and queer creators build user-generated content. Now it has a new fund to help. To empower the next generation of diverse game makers, Dorian is ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...

User-generated content (UGC) is one of the fastest-growing opportunities for creators looking to break into brand partnerships. Companies are constantly seeking fresh, authentic content to engage ...

Ahmna Dailey was scrolling TikTok when she first stumbled upon a video explaining UGC — or user-generated content — and it seemed like fate. She had just moved across the country and traded her ...