NEW YORK —In the run-up to Super Bowl LX, the VAB has released a new study filled with data bolstering the notion that ...

The 2025 NFL season reinforced primetime football as one of Premium Video's most powerful environments, delivering massive viewership, real-time engagement and high-impact audiences across streaming ...

Multifaceted and fast-rising Afrobeats star VaB has announced the release of a brand-new single. The artist made the ...

Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said When you purchase ...

NEW YORK — The Video Advertising Bureau (VAB) is recommending the choice of either “Households” or “Persons 2+” as new co-standards for video audience guarantees. The recommended move “to a choice of ...

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...

The Video Advertising Bureau (VAB) has released an in-depth study that examines the effects of TV investment on driving business outcomes. Covering more than 1,000 brands, 80 categories, 30 metrics ...

—Report Examines the Viewing Behaviors that Fueled Audience Growth in 2025 Season— Download the full report here: https://thevab.com/insight/nfl-2025-season ...