A video game analyst predicts that players are going to be hit with ads even when putting their games on pause.

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Don’t miss the latest reviews, news and tips. Sign up for our free newsletter. From Pokken Tournament apps to Detective Pikachu, here’s our ranking of the games where you don’t catch ‘em all Asha ...

In a year when AI messaging dominated Big Game ads, System1, The Creative Effectiveness Platform, reveals that consumers’ favorites were heartfelt and human. This year’s top ads were the NFL’s “You ...