WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can select AI agents powered by WPP’s decades of data, capabilities and best ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

LONDON (Reuters) -British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns. WPP Open Pro, a new edition of ...

WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ...

On Monday, TikTok unveiled a slate of generative AI tools, designed to help automate creative production. They'll not only live natively on TikTok but will also be integrated within Adobe Express and ...

WPP announced today that it has integrated Google Earth AI into its marketing platform WPP Open. Google Earth AI is a set of geospatial AI models and tools that combine the tech giant’s global ...